Briefing Program Presenters and Briefing Managers
Briefing Programs are powerful aids to achieving world-class sales success and customer satisfaction. Customer briefings are some of the highest stakes venues for executive and technical presentations to customers.
Mandel has studied and observed briefing success factors in depth. Based on first-hand knowledge of the briefing environment, we provide extraordinary customized training support for the executives and professionals who deliver customer briefing presentations and for briefing managers.
Mandel Communications is honored to be an active member of The Association of Briefing Program Managers (ABPM).
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This two-day Mandel training workshop builds the skills required by subject matter experts, managers and executives to create and deliver truly world-class, customer-centric presentations in Briefing Center environments.
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Most briefing programs have a pool of speakers with excellent technical expertise who are able to deliver linear, slide-driven presentations.
The best presenters, however, also have the ability to flex between their prepared presentation and an interactive discussion with the customer. They observe the customer’s verbal and nonverbal cues, adapt their content “in the moment” to those cues, and add valuable insights that are of particular interest to a specific group of visitors.
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As a result of this two-day Mandel training workshop, Briefing Program Managers become far more comfortable, confident and capable being "up front" in briefings and in other communications settings.
EBC managers who become more engaging, clear, concise and interactive with groups will create more customer-centric briefing environments, build credibility with external customers and gain influence with their internal sales teams.
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Many Briefing Programs see the strategic value of elevating the interaction skills of Briefing Managers to include briefing facilitation skills. In partnership with the sales team, a skilled briefing facilitator can help deliver a more effective, smoothly integrated, highly customer-centric briefing that meets the strategic and in-the-moment objectives of both the customer and your company.
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ABPM Core Competency Course
This half-day workshop is recommended for U.S.-based executive briefing professionals, who engage with international visitors and who would benefit from a deeper understanding of the root causes of cultural differences and the importance of protocol in briefings. You can schedule an additional half-day planning session with your globally-experienced instructor to assess your specific briefing program’s readiness to host international guests most effectively.
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To ensure the most positive outcomes from high-stakes communications events, Mandel provides expert coaching for individuals and teams to help them develop outstanding content and exceptionally strong delivery for key executive speeches, user/customer conferences, marketing events and sales presentations.
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Using the Mandel Communications proprietary Blueprint process, Mandel's expert coaches regularly help individuals and teams create and structure their mission-critical presentation messages and content for ease of comprehension and maximum impact.
The Blueprint is a uniquely powerful, effective, and time-efficient content development tool.
Equally important, the Blueprint process can be mastered by clients in a very short period of time.
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